Prepare to SHIFT

Guess what's coming soon to RoadCyclingUK? Yes, you guessed it; we've brought out our very own magazine. Well, in cahoots with BikeMagic, that is. It's called SHIFT and it's about cycling on road and off with the emphasis on performance, style and engineering excellence. Don't expect to find any race results or coverage of competition beyond the inclusion of important dates in the sporting calendar, because there isn't any.

It's an extensive read with its primary focus on the sheer pleasure of cycling, the elegance of bicycles themselves and the limitless possibilities they offer. That means anything from interviews with key figures in the cycling world to features on the leading names in cycle manufacture and their products alongside more everyday stuff like an events calendar that pays particular attention to participation events for road and mtb, features on great places to cycle and, of course, reviews of the best bikes and gear to be found.

Yes, there's as much about the world of mtb as road, but that's because we believe bicycle riding is essentially an inclusive, accessible activity wherever it takes place.

Cycling is entering a new Golden Age; here's a magazine that celebrates the best of the two-wheeled world. We hope you'll enjoy the read.

Richard Hallett

Road editor

SHIFT is available exclusively from Bikemagic and RCUK. Issue 1 brings you 108 pages (nearly all editorial...) of bikey goodness for £5.99. Find out more...